Publikationen
Type of Publication: Article in Journal
Revenue Management for Broadcasting Commercials: The Channel's Problem of Selecting and Scheduling Ads to be Aired
- Author(s):
- Kimms, A.; Müller-Bungart, M.
- Title of Journal:
- International Journal of Revenue Management
- Publication Date:
- 2007
- Number of Issue:
- 1
- pages:
- 28-44
- Citation:
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